e-Business Strategy
E-Business means more than just doing business on the Internet. E-Business affects nearly every aspect of business: customers demand more choice and convenience, brands play a bigger role, costs are dramatically lowered, distribution and service channels are radically altered, and competition can come from out of nowhere overnight.
E-Business is more than e-commerce. Many companies are now building e-commerce site, which usually means putting their catalog on their sites and taking orders online. A basic application of e-commerce involves a transaction and a virtual shopping cart. Service forms of e-commerce provide customers with access to reports, data, advice, and other information on a paid subscription basis or in exchange for viewer looking at ads.
Unfortunately, e-commerce isn’t recipe for long term success because in most of e-commerce models the web team is only a group in the company that communicate with the online customers, reinforcing the bottleneck between customers and company representatives. That model doesn’t foster the employee-customer conversations that deepen the relationship and encourage loyalty. Instead, there is a better way to grow a business online: e-business.
To be an eBusiness player, you need to fundamentally rethink your entire business strategy, from your relationships with vendors and customers to the way you measure economic results.
