Electronics market is in very tight competition. Therefore, LG electronics needs to create novel innovations both in their products and the way they market the products.

Merging "bricks and clicks" is one of retail's biggest challenges today, and LG Electronics is no exception. So the company's online division teamed with Agrakom to bring its new initiative and brand to the web, enhancing the in-store experience and providing consumers with the same level of quality, convenience and customer service online and offline through developing a new e-commerce site named www.TokoLG.com.

Challenge

As the first electronic devices producer who build e-commerce site, LG Electronics Indonesia intend to give comprehensive on line selling service covering the following features:

• Extensive information on electronic products including distribution network location, kind-model-type of products and after sale service.
• Product selector and product consultation facilities, including price information, product availability, delivery and delivery time.
• Online transaction and payment facilities.
• Presenting e-commerce web site as a trusted site, which also serves as the first and main destination for Internet users to search for qualified electronic products with satisfying online service.
• Membership facility presented in LGSaya.com which enables the customers to track their orders and securely save their personal data.
• Web based Product management and content management which enables web administrator to manage and update the site.

Solution

Strategy

For Customer:
Creating an informative and easy-to-use e-commerce transaction process become Agrakom’s main strategy to deliver www.TokoLG.com.

As the first electronic devices producer who builds an online store, LG Electronics Indonesia present easy steps for Internet users to proceed their transactions. Products are displayed with clear information on their qualities and features supported with large and picturesque photos to accentuate their sophisticated qualities. Simply designed transaction process also eases users to make their purchase. Moreover, this site is equipped with quick link facility that enables users to browse all products displayed on TokoLG from any given page on this site.

We also completed this site with other features like promotions that enable users to find any kind of promotions about LG Electronics product and buying guidance, to give hint for users if they experience any difficulties when they surf the site.

For Web Administrator:
Web Administrator interface also become our main consideration. We made the easy-to-use administrator interface, so the web admin can easily maintain and update TokoLG site.

Technology
www.tokoLG.com web site utilizes an IIS 4.0 web server with ASP programming to create its application and Oracle database to store the data.

On line transaction, easy-to-use product updater applications along with product management application are our distinguished deliverables in www.tokoLG.com.

We also build the web application development for many facilities that support Toko LG such as:
- shopping cart
- membership
- workflow web administrator
- content updater

Information Architecture

Building simple information architecture has been Agrakom’s priority. tokoLG.com’s main menu is presented with eye catching icons on the top of the page. While product categories are displayed on the left of the page to help users easily search for their desired products. Shopping cart is so designed in simplicity with complete navigation to let user conveniently choose what they want to do thereafter.

We present three latest products on the welcome page as an information center to encourage new visitor to become returning visitor of tokoLG.com.

To give a broader service of www.tokoLG.com, Agrakom also redesigned LG Electronics Indonesia’s corporate web site to give thorough information on LG Electronics Indonesia including their services to support marketing their products in Indonesia.