| PT OTO MULTIARTHA as an automotive financing company is widely known for its excellent proven reputation, asset capability and funding resources. The advent of its majority shareholder, Sumitomo Corporation, a Japanese company with more than 8000 employees and 700 sisters companies worldwide, is a potent factor integral to the company. In integrating its network to provide One Stop Service, PT OTO MULTIARTHA developed www.oto.co.id web site which has been recognized as The First Automotive Portal in Indonesia today.
Through www.oto.co.id, the dream of Indonesian public to purchase an automobile via the Internet has become a reality. Enhancing the first web site version with more comprehensive information and services to attain PT OTO MULTIARTHA mission to serve as One Stop Service for the customers, Agrakom created a user experience approached web design. The resulted web site gives the best communication strategy including information architecture, web navigation, creative design, content management and banner management.
Challenge
As The First Automotive Portal in Indonesia, www.oto.co.id is aimed at enriching the content of its web site in providing automotive related articles and information along with enhancing the existing on line credit application system to become a user-friendly web site for its customer.
Features included in the web site utilizing various web-based technologies are:
- Online credit application including credit simulation and based on budget simulation.
- Up to date information of car prices, specification and comparison of two car types.
- Providing the latest automotive related news and articles makes www.oto.co.id always updated.
- Interactive pooling to find out customer's opinion.
- Advanced content and banner management.
- Membership facilities to be developed as a personalized page and a one-stop customer service center in the future.
Solution
Strategy
Creating an informative and easy-to-use site that gives clear information has become Agrakom's main strategy to deliver www.oto.co.id
Since www.oto.co.id have been quite known widely to its customer, the new version should give certain unique features compared to the first version. With the addition of car model database, when customers visit www.oto.co.id, they could directly look for a particular type of car they want as well as catch the up-to-date news and articles related to automotive.
The www.oto.co.id is also accomplished with simple navigation tools throughout the site to give customers total convenience in surfing the site.
Technology
The www.oto.co.id site is utilized by an IIS 4.0 web server with ASP programming to create its application. Its opening screen is so designed to be fast downloaded despite its rich features.
On line credit application, easy-to-use content updater application as well as banner management application have been our distinguished deliverable in www.oto.co.id.
Information Architecture
The www.oto.co.id logo and vision statement appear at the top of every page to maintain consistent branding. The overall design allows users easy and instant access to any page within the site, minimizing the unnecessary use of browser buttons. The navigation menu lies at the top and the left side of each page to allow users surf the site at ease. The main information is presented at the center of the page accompanied with supporting information at its right side.
Agrakom made the www.oto.co.id as an integrated site to combine PT OTO MULTIARTHA's objective through the web with what customers want from the web. This is our specialization that we called the user experience approach.
|
